Paid Ads

Meta or Google. We run both.

Meta Ads and Google Ads work differently — and for contractors, both can deliver. We run both. Here's how to choose.

Talk to Us

New Lead · Meta Ads

Just now · Facebook

James Whitfield

Roof Replacement · Denver, CO

Exclusive · Yours only

Google Search · High Intent

Just now · Google Ads

Sandra Cruz

HVAC Repair · Austin, TX

Searching now · Ready to book

Job Booked

2 jobs booked today

Meta Ads → James Whitfield
Google Ads → Sandra Cruz

Both pipelines. One system.

Pick your platform.

Facebook & Instagram

Meta Ads

Meta Ads put your business in front of homeowners in your area before they start searching. We run targeted campaigns on Facebook and Instagram — reaching the right people, in the right location, at the right time. Every enquiry comes in exclusively. No shared contacts, no bidding against other contractors.

Best if:

You want a consistent, high-volume pipeline
Your trade benefits from visual content (before/after, project photos)
You want to reach homeowners before they've contacted anyone else

Learn More →

Search + Google Guaranteed

Google Ads

Google Ads capture homeowners who are actively searching for your trade right now. When someone types "roofer near me" or "boiler repair [city]", your business appears at the top. We run two types of Google Ads — standard Pay-Per-Click search ads and Google Guaranteed (Local Service Ads), where you only pay when a verified customer contacts you directly.

Best if:

You want high-intent homeowners who are ready to book
You want to appear above organic results in your area
You want the credibility of Google's verified badge on your listing

Learn More →

Inside Google Ads: two options.

Google PPC (Pay-Per-Click)

Your ads appear at the top of Google when homeowners search for your trade. You pay each time someone clicks. Best for contractors who want broad search visibility across multiple service types.

Google Guaranteed (Local Service Ads)

A Google-verified badge appears next to your business name at the very top of search results. You only pay when a homeowner contacts you directly through the ad — not per click. Best for contractors who want high-trust, high-intent enquiries with lower risk.

Not sure which Google Ads type fits your trade and area? We'll recommend the right one on your call.

How they compare.

Feature	Meta Ads	Google Ads
Where it appears	Facebook & Instagram	Google Search results
How it works	Targets homeowners in your area	Captures homeowners actively searching
Buyer intent	Building awareness, generating interest	High intent — actively looking to hire
Cost model	Cost per click / impression	PPC or per verified contact (Google Guaranteed)
Google Guaranteed available	No	✓ Yes
Best for	Pipeline volume, visual trades	Ready-to-book homeowners
Enquiries are exclusive	✓ Yes	✓ Yes

Which one fits your business?

If you want to build a consistent, high-volume pipeline and reach homeowners before they start shopping around — Meta Ads is your starting point.

If you want to capture homeowners who are already searching and ready to book — Google Ads puts you at the top the moment they search.

If you want both — we run both. Most contractors who scale their pipeline use Meta Ads for volume and Google Ads for high-intent enquiries at the same time.